Tenacious problem-solver gets creative
Michelle Brown has never met a to-do list she couldn’t handle. And handle it like a boss. She’s successfully wrangled a mix of frazzled CEOs, stretched-too-thin small business owners, daydreaming entrepreneurs, and struggling non-profits. By continually upping her game, Michelle has developed a distinctive diagnostic approach that brings home the bacon (aka the ROI). She uncovers stale costs, renegotiates dated contracts, and brings copious resources to the table. She implements systems and gets the trains running on time. She tames the lions so her clients can get back to doing what they love the most, working ON their businesses (not just IN them).
The $10,000 question: who can afford this kind of high-level system dev and strategy consultant? (Frankly, who can’t afford to do it?) And, more importantly, how can we reach those people?
Enter Rebecca (that’s me!)
- In Strategy Sessions, we pulled out all of the ideas swirling around in Michelle’s head and got it onto paper. We got super serious about her 6-year revenue goals and backtracked to plot out reasonable and actionable sales goals for today.
- Michelle’s Office Solutions needed a Brand Identity, so with the help of studio Calvin Crane Nelson iii, we created some snazzy new business cards and a splash page.
- We developed Core Messaging, words and phrases that Michelle has internalized and made her own. Now she is crystal clear about her value and purpose — not a bookkeeper, an office manager, or an executive assistant – she’s a consultant. (And a damn good one, at that.)
- We crafted a Sales and Pricing Strategy by putting her 3-Verticals (small business, nonprofit, and retail) in the bullseye of her market target and locking down products & services tailored just for them.
The best is yet to come. Michelle’s Office Solutions is rebranding as MichelleBrown.consultant. She’s got a new attitude, and that only means one thing: shoulder pads. But also, NEW BRANDED STUFF. Website, one-pagers, and sales scripts, oh my! Be on the lookout for THAT magic, Fall 2017.
“Like so many small businesses, I am so often focused on my clients needs that I get lost in the day to day stuff that slows down my ability to be creative and think of the big picture. Then along comes Rebecca Gunter with her fresh eyes and her smart and understanding brain power. Rebecca sprinkles on her magic dust and suddenly I feel like I am back in the game. Clear headed and more focused and most importantly, excited to be doing what I do.”
