Not only did she take the time to write a thoughtful note of substance — on stationery and by hand — but she edited it. She proofed her own damn note.
Instantly, I got it. Every trick in the communications book manifest in one correspondence card.
And just to kick the can down the road a little bit further… this seemingly-small act — but so, so on brand — was the difference between “what a nice client, I’m glad we met” and “I have got to write about this lady.”
Force-multiply that, babies.