Ain’t no market like the real estate market, ‘cause the real estate market don’t stop. Red House Staging supports DC-Metro realtors with the much-needed Home Staging service. Time and time again, they deliver that magical spark of imagination in the minds (and hearts) of prospective buyers. Through carefully curated furniture and accessories, the design team creates the illusion — “I could so see myself living here” — for residential and commercial listings.
Despite Brand Recognition and a solid business model, the team at Red House were facing some pretty intense internal fractures that threatened their existence.
In many ways, the culture had turned rancid — even long term employees weren’t really team players anymore.
Communication crawled to a standstill, and a recent organizational restructuring left people feeling lost in unmet expectations, unclear roles, and mismatched responsibilities.
They needed to regroup out of the office to face problems head on. They needed a restorative retreat and a facilitator, someone who could walk them through those delicate conversations. They needed a brand brain, a marketing guru who could help them prioritize internal initiatives and double down on loyalty.