So many entrepreneurs have a poor quality of life: always spinning their wheels, never bringing home a real paycheck, chasing clients that aren’t a great fit (but desperately needing the revenue). Heather Safferstone, however, broke out of the entrepreneur rut. In her own words, “I didn’t start this business to be poor.” She was not going to fall blindly into her business. She wanted to be ready for anything the industry threw at her: she needed to get her shit together from the get-go.
Heather worked with Sisarina (now Branded Confidence) to develop the Safferstone brand. And boy did Heather do her homework. By the end, she knew her target clients: busy, badass moms. Her differentiator – thoughtful, personalized designs for real-life function and livability – was both her sweet spot AND a competitive edge. She had gotten crystal clear on her business model (full service interior design). Her website was built and her social media pages were signed, sealed, delivered.
After cutting her teeth as a professional interior designer, Heather was ready to break out in her own brand in the Philadelphia market. She needed people to be able to find her online and love what they see there. She needed language to describe her style and her services. She needed to lay the foundation of all of her marketing efforts with fresh and compelling content. And she needed everything to be on point.