Thompson Premier Homes Group
Anyone who meets Eboneese Thompson knows that she has the magic. I’ve been at the entrepreneur game for a long time and I have rarely come across someone of her spunk and stick-to-it-iveness. She is on a mission to put herself—and her team—on the cover of Forbes Magazine.
I can see it now.
Eboneese will not rest until she changes the way that Black people see the power of their own agency in shaping the future for their communities and families.
She wants everyone to know that the “rules of Wall Street” and the power of real estate investing are accessible to ev👏ery👏one👏. She sees the path to property as the autobahn to ending poverty, systemic dependency, and one-gen thinking. She wants to see Black money breaking ground on new developments, communities safe and sovereign, empowered by ownership stake and financial stability.
Those are some powerful ideas. Ideas that, if even just a few action-oriented people took to heart, would start to turn the tide on real-life disparities that have plagued minority populations since the dawn of time.
People need to hear it.
Her instincts do not steer her wrong — they led her to real estate. They led her to Keller Williams Capital Properties. They led her to kickstart Thompson Premier Homes Group.
Forged in a vision of strong Black women leading the industry in service and value, she would lead by example: this is how you take care of customers, this is how you nurture relationships, this is how you build intergenerational wealth, this is how you provide for your people.
She brought on an energetic young partner. Alexes Haggins is a driven professional with something to prove and a heart of gold. Together, they set out on building a new kind of real estate agency, one that breaks open the vault on old money moves and investment strategies so we all get well.
Now, they needed all of the things that a successful enterprise needs: branded assets and the words to and the words to ‘speak’ about their spirit online and in person. They needed the tangible materials that grease the wheels of business. And they knew instinctively that this wasn’t just a job needing pretty graphics, a brand was needed, a brand built on rock solid values and an engaging vitality. These things do not happen in a vacuum; they are thoughtfully developed with strict attention and intention. This is Brand.
So it follows, this is where I come in.
Ahhh, a real shot to prove my brand development chops. TPHG gave me carte blanche, an open canvas to paint a clear picture of their purpose and passion. Every leader needs followers and it was my job to give their fanbase something to connect with.
We started with a rough logo and a clunky tagline. From there, the world was our oyster. Together — along with newly-onboarded and instantly-perfect Operations Specialist and Online Business Manager Dana Brunson, keepin’ those trains running on time — we built a suite of assets that would carry TPHG through their first year of fully-realized operations.
Now, Thompson Premier Homes Group has every single thing it needs to fly out of the nest of start up and build an empire.
They have the words, the images, and the ideas to make their name soar, to dominate conversations about real estate investing, community building, and wealth creation. They have relatable content that educates and inspires. They have the digital footprint and the wheels of communication on autopilot so they can stop worrying about following-up on leads and start concentrating on building value for their clients. In other words, they have a big, beautiful brand, a lighthouse for anyone who wants to be put on a path to property and prosperity.
What were the results of this fine work? Well, take a look-see for yourself.
👀 Promo Video by King Productions
👀 Thought Leadership on Real Estate Investment, in Blog Form
👀 Look Inside: Ask to see the Brand Foundations, a 66pp Brand Book and Content Strategy for Teams
The heck with security, get sovereignty. Real estate investing is the most savvy way to stake a claim in your own future. It’s yours to do whatever you want with it: rent it, borrow against it, leverage it, upgrade it, loan it, share it: the choice is yours. Email Alexes to kick off a conversation about how DC Living is for you. Or, follow along at home on Facebook, LinkedIn, YouTube, and Medium.
Did you clock that delicious graphic design on those branded assets? I can’t recommend the studio of Calvin Crane Nelson enough. He creates 100% of my own branded graphic design, plus that of many clients. He keeps us all on brand and in our lanes. After all, he’s in the business of making your business look good. #nailedit
If you loved that video and want one for your damn self, reach out to King Productions.