The Sisters of the Sacred Heart Monastery have been perfecting the craft of living a life immersed in spirituality and they have a lot to offer the right young woman seeking to be closer to—and in service of—God.
The kinship that comes part and parcel with being a “Yankton Benedictine” is a truly gratifying and wonderful life.
These women truly live according to their beliefs, in harmony with one another and the world around them. Their order is composed of a group of unwaveringly committed people united in passion and purpose making the world a better place. It is a model for those seeking a more peaceful and enlightened existence.
Too bad too few people know about it.
ISO Women 18-25 who hear the Call and CAN’T NOT answer. We know you’re out there.
Geopolitical and social forces have sequestered the “Life of a Sister” to the back burner of secular consciousness. If you don’t dress in habit, carry a stern demeanor, and pace the classroom in disapproval a la Hollywood depictions, people don’t really know you’re a thing.
And that’s a shame, because every day this group of devout women work to deepen their relationship with God, inspired by the philosophies of St. Benedict that focus on living in community with one another and assuming a vocation of spiritual enrichment.
Gone are the days of nuns in Catholic schools (secular teachers were introduced in the 1960s, reducing the visibility the Sisters had enjoyed in Catholic family life since the very first nun. Population trends toward smaller family size means that well-meaning aunts/uncles/grandparents/priests/friends stop suggesting “the life” and start pressuring, instead, for grandkids. Add a steady decrease in the traditional church experience for many American families, and it’s fair to say that nuns have become less of a staple and more of a curiosity.
Doing nothing about this problem of a general lack of awareness and little visibility despite all of the wonderful opportunities open to the right kind of women would be the least Benedictine thing ever.
Rather than fading into quiet obscurity these sage do-ers/problemsolvers put their forward-thinking heads together and decided to tackle this mountain by approaching it like …
… a Big, Bad, Branding Problem.
The Sisters understood that the disconnect between their wonderful programs and a steady supply of the just-right young woman was [capital-M]arketing.
The ”miss” was in the messaging. Although their marketing mix had many activities, consistent output, and an interested audience, the overall effort just wasn’t making an impact on the decision-making mind of a future nun (or an influencer thereof).