POSITIONING: Maggy kickstarts the conversation by aligning our collective mindset about the importance of defining your brand. Then we do it in real time, answering (and I mean really answering) key questions: Who is it for? What do they need? Who are you? What do you deliver? And why you, why now?
COPY/MESSAGING: Here’s where I come in. We identify our main themes, flesh out core values, and decide how to talk to our people (you know, the ones we just identified in Maggy’s session). We brainstorm blog posts, podcast episodes, and social media stuff. We’ll ideate campaigns and promotions. We’ll plot it all out into a loosey-goosey marketing plan.
GRAPHIC DESIGN: All the while, Christy has been creating a mood board and templates based on what we decided about brand and content. She shows us how to use meaningful elements again and again, but in different combinations, to create a strong visual brand. She unpacks the wild world of digital marketing and gives us the best practices we’ve been craving to generate attention, action, and admirers.